Have you ever thought about how much we use social media as a society? It seems that social media is the driving force today for friendships, businesses and much more. What is social media? Social media is the use of the Internet and online tools to discuss things such as cell phones, videos or audio, via voice or text (www.ezinearticles.com, 2010). Basically, the motive for social media is communication.
Before our time, social media did not exist. Discussing this reminds me of how the form of communication began. In prehistoric times, communication was done by drawings known as pictographs and later went by alphabets or symbols demonstrating one sound (Straubhaar, LaRose and Davenport, 2010). In 1455, Johannes Gutenburg invented the first movable type and printed the German Gutenburg Bible. And in 1877, Thomas Edison invented the phonograph. This revolutionary process was the path to great communication that later inspired social media (Straubhaar, LaRose and Davenport, 2010).
Understanding and successfully using social media is a mandatory and a valued skill in public relations. Social media has attracted a variety of age groups; however, it is most popular among teens, college students and young professionals (www.ezinearticles.com).
